Demographics and Target Market
Demographics
Location: The analysed area is West Bridge area. As shown on the map, the area is located almost in the centre and this area is shown as a residential and non-residential (i.e. working, industrial and shopping) area. This means that the object can be visited by people working, students and people living in the nearest houses.
Population density: The area is densely populated. As shown on the map, 5000+ per square km of residents live in this area, or rather about 7,500 people per square km. This means that the object is can be visited for a large number of people.
Age: Most of the residents in the area are 20-39 years old. As shown on the map, the majority of residents are in the thirties. And considering, there are many educational institutions and urban infrastructure, can be suggested that many working and students live in this area, and also families with children. This means that areas where they can rest, take a break, relax or be in silence can be useful.
Ethnic groups: This area is multicultural. 43,9% of the residents are white British, 34.2% are Hindus, and the rest are Pakistani, Afro-Caribbeans and others. This means that in the tea area can be offer teas from different countries to choose from. And also can be added instrumental melodies in one of zones, traditional in different countries.
Family structure: About half are small or single families. Therefore, zones are important both for individual visits and in small groups.
Education and employment: 45% of adults have higher education. 65% of people aged 16-64 are employed (of which 9.1% are self-employed or freelancers) and 10.9% are students. This means that there are many students and employed in the city. Therefore, the space for rest, reading, work, possibly creativity is important.
Health and activity: Most residents rate health as good and very good. Therefore, the object can include fitness classes, such as yoga, stretching, places for walking, which help them recover and relax.
Target market:
1. Students and workers, freelancers, introverts who are looking for places for a short break, rest, relax, the opportunity to read, work or be alone and a comfortable environment with nature can be a good solution for them.
2. Families with children, people of retirement age. They may be interested in a comfortable environment at any time of the year, where they can explore plants and nature, and also attend some activities.
It is also important dividing the location of private zones for single visitors and social zones, but at the same time leaving access to all zones.
Text References
1. StreetScan (2021) ‘Frog Island, Leicester’.
Available at: https://streetscan.co.uk/house-prices/le3-5dh (Accessed: 14 February 2026)
2. Streetlist (2021) ‘The LE3 5 Leicester (West Bridge) Postcode Sector’.
Available at: https://www.streetlist.co.uk/le/le3/le3-5 (Accessed: 14 February 2026)
3. Plumplot (2024) ‘Leicester population statistic’.
Available at: https://www.plumplot.co.uk/Leicester-population.html (Accessed: 14 February 2026)
Image Reference
1. Plumplot (2024) ‘Leicester population statistic’ [online images].
Available at: https://www.plumplot.co.uk/Leicester-population.html (Accessed: 14 February 2026)
Very good - this information should be included in your Design Boards (have a board on Demographics).
ReplyDeleteA note about your references - if you don't have an author, the name should be the name of the website or institution. So in this case it would read like this:
Streetscan (2021), Frog Island, Leicester [online image] Available at..... then your URL and accessed date.